It's been upgrading Big Boys from something just this side of roadside hamburger joints to something a little more fancy, They've beefed down menus, toned down the decor and gone for more of a fern bar effect. You see, Marriott is in the process of a makeover of its own. Marriott is "reevaluating" Big Boy because the little guy just doesn't seem to quite convey the image the company wants for its Big Boy restaurants these days. Ayway, why shouldn't the public get a chance to decide - especially if Marriott sells a few more burgers in the process? Sure, it's a publicity stunt, but who cares? People have been driving by the big Big Boys outside those restaurants for years, and a radical change could be jarring - kind of like McDonald's painting the Golden Arches purple. The franchisor of Big Boy restaurants (locally, they're called Bob's Big Boys, elsewhere they carry other first names, depending on the franchisee) has decided that, rather than make the hard corporate choice about whether to can the chubby cherub or just send him in for an Elizabeth Arden makeover, it's going to let the public decide. hopes you'll decide to intervene in their decision on Big Boy's fate. The decision may be yours, just as it was Nov.
Or should a spiffed-up Big Boy, shorn of his high pompadour and changed out of his checkerboard pants and into something a bit more current, continue to stand tall in front of the nation's 836 Big Boy restaurants? With the presidential election past, it may become the hottest debate of the next few months: Should the Big Boy follow Speedy Alka-Seltzer into the corporate-symbol retirement home?
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